Practitioners,
Not Theorists
We've built what we teach. We do what we advise. Every recommendation comes from real experience, not textbooks.
Most marketing consultants have never actually built a business. They've read the case studies. They've memorized the frameworks. They can quote the research. But they've never spent their own money on ads. Never felt the pain of a failed launch. Never had to make payroll while waiting for revenue to come in.
We make ads & landing pages that convert.
That's the short version.
Since 2017 I've been in direct response — writing copy, architecting funnels, and spending real money on ads to figure out what actually moves buyers.
I run thebrandfunnels — a landing page and funnel agency specializing in direct response design. Internal portfolio: $30M+ [PLACEHOLDER: across industries — DTC / SaaS / coaching / financial / other?].
Then AI video happened and the creative bottleneck broke open. I went deep — [PLACEHOLDER: 2–3 specific systems or tools you've built for AI ad production — e.g. a script pipeline, an editor stack, an ad intelligence tool].
Now I run AtheonX, where we ship 10 cinematic AI ads in a week for brands that'd rather get great ads than learn how to make them.
[PLACEHOLDER (optional): community, coaching, newsletter, or content presence worth surfacing here.]
We're different.
Everyone on this team has built something. Scaled something. Failed at something. And learned from it. We don't give advice we wouldn't take ourselves. We don't recommend strategies we haven't tested with our own money. We don't sell services we couldn't use to grow our own businesses.
We're not an agency. We don't do 'creative campaigns' or 'brand awareness' that can't be tied to revenue. We build systems that generate measurable results. Direct response at our core. Every dollar tracked. Every result measured.
If we can't show you the ROI, we don't do it.
The people behind the practice.
Jackson Yew
AI Growth Scientist
Built and scaled multiple 7-figure businesses. Spent over $30M on paid advertising across industries. Direct response marketer at heart. Based in Asia, serving clients globally. The practitioner behind the practice—everything we teach, he's done.
Ashley Camille
AI Ops Genius
Operations architect who builds the systems that make growth sustainable. Specializes in AI-powered workflow automation and process optimization. Turns chaos into clockwork so teams can focus on what moves the needle.
Henrick Chow
AI Marketing Geek
Data-driven marketer obsessed with performance metrics and conversion optimization. Combines deep platform expertise with AI tooling to extract maximum ROI from every campaign dollar spent.
Zoe
AI Production Workflow
Production workflow specialist who orchestrates AI-powered content pipelines from concept to delivery. Ensures every project moves seamlessly through creation, review, and launch.
Madison Vhye
Design Goddess
Visual storyteller who translates brand strategy into designs that convert. From landing pages to ad creatives, she crafts experiences that look beautiful and perform even better.
Charlotte Chia
Content Wizard
Content strategist who turns founder stories into scroll-stopping narratives. Specializes in direct response copy and content systems that build authority and drive revenue.
What Our Clients Say
Real results from real businesses.