// THE_PATH

Identify Your Goals Constraint.

01

THE_FOUNDATION

Founder Positioning

// TARGET: SaaS Founders ($50k-$300k MRR).

Your product is solid, but messaging is weak. We fix the narrative code to install scalable trust.

FIX_THE_MESSAGE()

02

THE_SCALE

Growth Architecture

// TARGET: Founders with Traction.

We install the machines. The CAC Engine for predictable acquisition and LTV Engine for retention.

FIX_THE_METRICS()

{ IF_CONFUSED }

return false;

// SIGNAL_LOSS: CRITICAL // FRICTION_COEFF: HIGH // CONFUSION_TAX: ACTIVE // CAC_INFLATION: DETECTED // SOLUTION: Install_Founder_Brand.exe // STATUS: Waiting for user input...

> SYSTEM READY_

IF YOUR PRODUCT IS BETTER THEN WHY IS THEIRS GROWING FASTER?

Because growth isn't about the best product. It's about the best-engineered trust. Everyday you stay invisible, your CAC goes up and your competitor's moat gets deeper. We fix that.

// SCROLL_TO_AUDIT

DIAGNOSIS_LENS

⚉ NOW ACCEPTING NEW AUDIT APPLICATIONS

LOWER YOUR CAC.

INCREASE YOUR LTV.

THEN WHY IS THEIRS

GROWING FASTER?

A free (for now) audit for Founder-led B2B who are tired of burning money on marketing that doesn't work.

// SCROLL_TO_AUDIT

The Game Changed

Your product is good.

Customers love it when they use it.

But you keep losing deals to competitors with worse products.

You're spending more and more on ads and getting less back. Outbound used to work, now it gets ignored. Customers sign up and then cancel a few months later. Every deal needs you in the room or it falls apart.

You've tried different agencies. New channels. The latest tactics. Some things work for a while, then stop.

It's frustrating because the product isn't the problem.

select_protocol

Every Business Has Two Numbers.

When we look at founder-led B2B companies that are stuck, it usually comes down to two problems - customer acquisition cost (CAC) & lifetime value (LTV).

PROBLEM_01: CAC TOO HIGH

// THE_SYMPTOM

"It costs too much to acquire new customer."

Ads cost more than they used to. Outbound gets ignored. You're competing on price because buyers don't see why you're different from everyone else.

You're paying too much to get customers.

OR

PROBLEM_02: LTV TOO LOW

// THE_SYMPTOM

"My product works, but everytime I try to 'scale', the cost goes up."

They churn after a few months. They don't upgrade. They don't refer. You're always replacing what you lost last quarter.

Customers aren't staying long enough.

// THE_FRAMEWORK

Marketing is Not Art.

It is Architecture.

Most companies have one or two of these broken.

The audit finds which one.

POSITIONING

Be known for something

Do buyers understand what you do and why you're different? Or do you sound like every other company?

ATTENTION

Get seen by the right people

Are the right people finding you? Or are you paying for every single conversation?

CONVERSION

Turn interest into customers

Does your funnel work without you? Or does every deal require you in the room?

EXPANSION

Grow customer value

Do customers buy more and refer? Or are you filling a leaky bucket?

The Fix: We install Trust Architecture and Growth Architecture that reduce CAC, increase LTV and create predictable scale.

// PROOF_OF_CONCEPT

What's Possible When You Have Trust Architecture™

Founders who used "Founder-Led" model to dominate their category and/or exit.

David Cancel

DRIFT

ARCHETYPE: THE_BUILDER

By replacing generic ads with a "Trust-First" Founder Funnel, acquisition costs dropped while lead quality doubled.

Outcome: $1B+ Acquisition

Sam Corcos

LEVELS

ARCHETYPE: THE_OPERATOR

Radical transparency. Published every investor update and internal memo. Built trust through extreme documentation.

Outcome: $300M+ Valuation

Guillaume Moubeche

LEMPIRE

ARCHETYPE: THE_BOOTSTRAPPER

Turned down $30M VC offers. Bought a $1M domain to flex. Documented the journey from $0 to $10M ARR publicly.

Outcome: $20M+ ARR (Profitable)

Nathan Barry

CONVERTKIT

ARCHETYPE: THE_BUILDER

"Working in Public." Shared every metric, good or bad. Positioned as "For Creators, By Creators" to beat Mailchimp.

Outcome: $40M+ ARR

Chris Walker

REFINELABS

ARCHETYPE: THE_POV_LEADER

Attacked "Old Attribution Models" on LinkedIn daily. Used raw podcast clips to dominate feed algorithms.

Outcome: $0 to $20M ARR in 2 yrs

Alex Hormozi

ACQUISITION.COM

ARCHETYPE: THE_OFFER_ARCHITECT

Gave away the "Secret Sauce" for free.
Built massive reciprocity debt by publishing the playbook everyone else sells.

Outcome: $100M+ Portfolio

// WHO_WE'VE_WORKED_WITH

Built on Decades of Impact

We model our systems on the giants of B2B & Direct Response that we've worked or partnered with since 2018.

Russell Brunson

ClickFunnels

Dan Kennedy

Magnetic Marketing

Mike Dillard

Richereveryday

Frank Kern

Behavioral Dynamic

Natasha Willis

School of bots

Patrick Moreau

Muse Storytelling

Marley Jaxx

Titan Of industry

Brian Underwood

Prüvit

Ryan Deiss

digitalmarketer / scalable.co

Siowei

im_siowei

Todd Hermann

Alter Ego

Shanda Sumpter

Heartcore Business

// THE_ARCHITECTS

Who we are

We spent the last decade behind the scenes building funnels, sales systems, and marketing for some of the biggest names in the world. Performance Golf, ClickFunnels, Russell Brunson, Mike Dillard, Frank Kern, Dan Kennedy, Ryan Deiss, Natasha Wills, among the few.

We've seen what actually moves the needle at 8 and 9 figures. AtheonX is us taking our experience to become a category king ourselves.

Why is the audit free (for now)?

We're launching something new and want to work with the right founders. The audit lets us understand your business and see if there's a fit. You get clarity on what's not working. We get to see if we can help.

// DELIVERABLES

What You Get

01

A Clear Diagnosis

Not vague advice, but specific identification of the trust gaps and system leaks limiting your growth.

02

A Structural Map

How your current acquisition, conversion, and retention actually flow (and where they break).

03

A Priority

The one or two architectural changes that would create the most leverage.

04

A Decision Point

Clarity on whether this is something you want to fix yourself, with us, or not at all.

// NO FLUFF. NO GENERIC RECOMMENDATIONS. JUST A CLEAR PICTURE.

// FIT_CRITERIA

Qualification Protocols

This Works Best If:

You're doing $1M-$10M+ and growth has gotten harder, not easier.

You've tried various tactics and agencies but nothing seems to compound.

You suspect something structural is off but can't pinpoint it.

You want an outside perspective from someone who's seen this before.

You're ready to hear honest feedback, even if it's uncomfortable.

Not the right fit if:

You're under $300K ARR (focus on product-market fit first).

You're looking for someone to validate what you're already doing.

You want a quick fix, not a structural conversation.

How it works

01

Narrative Stress-Test

We audit your positioning code. Is your message clear enough to compile instantly in the prospect's mind?

02

Leak Analysis

We trace the revenue loss. Is it Acquisition (CAC), Retention (LTV), or Trust failure?

03

Founder Assessment

Are you leveraging your unfair advantage (You)? Or hiding behind a generic logo?

Output

04

The Roadmap

You leave with a specific action plans across all key levers.

Why is this free?

We do not sell "hours." We sell outcomes. We use this Audit to determine if you are a partner we can guarantee results for.

IF FIT, we invite you to install the Architecture.

ELSE: You keep the Roadmap. No strings attached.

// COMMON_QUESTIONS

FAQs

"Is this really free?"

Yes. For now. Growing a business is hard. With the results we are bringing and the work involve, we will not be able to work with everyone. The audit is how we qualify and provide value at the same time.

"Will you just pitch me the whole time?"

No. The audit is about diagnosing problems, not selling solutions. If you ask about working together, we'll discuss it. Otherwise, we focus on helping you understand your situation.